Screaming Frog can crawl your site like a search engine spider. It can tell you potential crawl issues, which hinder your pages from ranking. An SEO tool like Gumlet lets you check your site’s images and get recommendations on improving your site speed by optimizing images for free.
Pages with a lot of internal links
This can lead to improved performance — both on the search results pages and how visitors engage with your website. It automatically pulls information from your Google Search Console property. And provides you with a breakdown of keywords and phrases your website ranks for and gets clicks for. If your competitors rank for these keywords, you have a good chance to rank for them too. Based on factors like the quantity AND quality of your backlinks. And it’s something you need to prioritize as part of your SEO audit checklist.
Technical SEO Audit Services for Websites Large and Small
Don’t forget to monitor what people search for to inform your content strategy. Look for anchor text with generic phrases like “click here” and add these to a list of issues to fix after the audit. Anchor text should include relevant keywords or describe the linked page.
This tool scans your website to check how many URLs there are, how many are indexable, how many are not, and how many have issues. All you need to get started here is to set up a project in Ahrefs’ Site Audit, which you can even access for free as part of Ahrefs Webmaster Tools. I think it is advisable to get into good habits with regular audits as part of ongoing site maintenance.
But you can adjust the approach to align with your unique needs and goals. Overlooked issues and bugs often result in poor website indexing, faulty user experience, and lost profit. SEO audit tools are an absolute game changer when it comes to improving your SEO. Technical issues surface on almost every website at some point in their life.
Make your content helpful and original to increase the chances of Google indexing those pages. You’ll see all the keywords your competitors’ domains rank for, but your domain doesn’t. You can also find broken URLs with backlinks in Site Explorer. If you’re facing any of these issues and haven’t performed an SEO audit in the last six months, it’s a good time to run one. Check your backlinks and their value, see competitors’ backlinks and new & lost links. A high bounce rate or a generally poor experience causes your site to lose relevance for Google.
If you want to prioritize fixes, sort the report by estimated organic traffic from high to low. If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly.
- After categorizing your content, work on the promising pieces to improve their quality.
- Speaking of content, you’ll also need to analyze the content on your website.
- And if you link internally to 3 other pages, each of them is going to get a third of the “link juice” that page has to pass on.
- After discussing this with the developers, we found the website had been hacked.
If you are a big company with lots of content, your pages will be indexed almost immediately. Here, a person doing the audit needs to make sure that you only need a few clicks from homepage to destination page. The smaller the number, the easier for crawlers to access that page. Both meta tags and robots.txt files need to be checked manually in order to make sure that everything is ok. As the name says, accessibility is connected to Google’s and user’s ability to access the website. If your potential visitors are unable to see your pages, there is no point in creating new content.
If you’re experiencing any of these (or similar) issues and you haven’t done an SEO audit in the past six months, it’s likely time to conduct one. An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit will reveal problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit tool (like Seobility) can help you find those issues quickly. To illustrate, I also ran Noob SEO Anomaly Norm through some other SEO audit tools (after the fixes).